Most VPS providers treat managed and unmanaged hosting as two support tiers. They’re not. They’re two fundamentally different businesses, with different cost structures, different customers, and different paths to profit. If you’re using the same strategy for both, you’re leaving margin on the table.
Here’s how to think about each one, and how the VPS Bundle fits into both.
Managed VPS: An Efficiency Business
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Your managed VPS customers pay a premium because they want everything to just work: security handled, performance stable, problems caught before they need to open a ticket. Your job is to deliver that promise without letting labor costs eat your margin.
The problem with the reactive approach:
- Manual security patching and incident response consume hours per customer
- Performance troubleshooting without visibility tools means long, expensive support calls
- Security incidents and performance issues are the top two support drains, each cited by 35% of providers as a major time consumer (Web Hosting Trends Report 2026)
The math is straightforward. Without automation, diagnosing a slow site takes 45 minutes on average. With resource monitoring built in, it takes five. Multiply that across your customer base and the savings are significant, regardless of fleet size.
What automation delivers for managed VPS:
- Automated malware detection and cleanup: one hosting provider reported a 70-80% reduction in hacked-site tickets after deploying Imunify360
- Resource isolation through CloudLinux ensures one account’s traffic spike or misconfiguration stays contained — no server-wide impact, no cascade of tickets
- Real-time resource monitoring gives your support team instant visibility, turning slow-site investigations from guesswork into a five-minute diagnostic
If you already run CloudLinux and Imunify360 on your shared hosting servers, extending the same stack to VPS means no retraining, no new tooling, and no second set of procedures. One provider described it as being able to handle them “the same, more or less” — which translates directly into faster support resolution and lower operational cost.
Unmanaged VPS: An Upsell Business
Unmanaged VPS is where margin pressure is most intense. 56% t of providers cite competing on price with unmanaged cloud providers as their biggest VPS challenge (Web Hosting Trends Report 2026). Competing on base price alone is a race you can’t win.
There’s also a structural cost problem. Customers choose unmanaged for the lower price, not because they’re experienced sysadmins. They skip updates, misconfigure security, and open tickets when things go wrong, even though security is technically their responsibility. You absorb those support costs because the plan is priced as if they won’t happen.
The path out: stop competing on base price and build a value stack instead.
The VPS Bundle on unmanaged plans is not about delivering a fully managed experience. It’s about reducing the gap between what customers think they can handle and what actually happens. Automated security catches threats they would have missed. Resource isolation prevents one misconfigured site from dragging down everything else. And when something does go wrong, your support team has the diagnostic tools to resolve it faster.
Two ways to package this:
- Paid add-on at checkout or post-purchase. Your base plan stays price-competitive. The bundle creates a new revenue line and reduces support friction for customers who opt in.
- Included on higher tiers. Entry-level plans stay bare. Mid-tier and above include the bundle as a built-in differentiator and a clear reason to upgrade.
Customers who buy the add-on generate fewer tickets and have better retention. Customers who don’t are your best candidates for an upsell conversation the first time they open a security-related ticket.
The upgrade path from unmanaged to managed is real and it works. When an unmanaged customer consistently generates support tickets that a managed plan would prevent, you have a natural conversation starter. The bundle makes the managed plan tangibly better, and the licensing discount makes it economically viable for you to offer it.
The VPS Bundle packages CloudLinux and Imunify360 together at up to 55% off standard pricing. Both products are fully included at every tier, identical to their standalone versions. The bundle is a licensing and pricing structure, not a separate or limited product.
CloudLinux handles stability and performance:
- Resource isolation (LVE) and CageFS keep accounts separated. One site’s traffic spike or security issue can’t affect the others.
- HardenedPHP patches known vulnerabilities in older PHP versions, so customers running legacy stacks stay protected without code changes.
- AccelerateWP and MAx Cache optimize WordPress performance and generate upsell opportunities through SmartAdvice recommendations.
- PHP X-Ray gives your support team instant visibility into what’s causing a slow site, whether it’s CPU limits, slow PHP scripts, or database queries.
Imunify360 handles security:
- Six-layer protection including web application firewall, intrusion prevention, and Proactive Defense blocks attacks before they land.
- Automated malware scanning and cleanup removes malicious code without manual intervention.
- WebShield and bot protection handle the threats that slip past traditional firewalls.
Together, the combination answers both questions that matter when something goes wrong on a multi-site VPS: how far does the damage spread (CloudLinux contains it), and how fast does it get resolved (Imunify360 cleans it up automatically).
The Economics
Thirty percent of providers cite low profit margins as a top VPS challenge (Web Hosting Trends Report 2026). The bundle addresses this from multiple directions simultaneously:
- Direct licensing savings. Up to 55% off standard pricing. For providers already using both products separately, this is an immediate margin improvement with no operational change required.
- Support cost reduction. One provider estimated their daily workload dropped by about an hour specifically due to fewer security and stability issues after deploying the bundle.
- New revenue from premium features. AccelerateWP Premium features (image optimization, Critical CSS, Object Caching, CDN) give you something to sell on top of the base plan. SmartAdvice identifies which customers would benefit and prompts them to upgrade.
Stop Treating Them the Same
Managed VPS is an efficiency business. Automate everything. Reduce support costs. Deliver premium quality at a sustainable cost structure. The bundle goes into every managed plan and pays for itself through the support hours it eliminates.
Unmanaged VPS is an upsell business. Keep the base plan price-competitive. Offer the bundle as a paid add-on or include it on higher tiers. Use it to reduce reactive support costs and build a natural bridge to your managed offering.
Same technology. Two different profit models. Both work.
Ready to build more profitable VPS plans?
Request the VPS Bundle Program here: https://cloudlinux.com/vps-partners/
