Decide upon the purpose of the fundraising video
Depending on the cause, you’ll need to decide if you need a 30 second or a minute-long video or prepare a longer documentary (usually 10 to 30 minutes long). You can decide this by identifying the purpose of the video. Do you need to raise funds quickly or do you need people to sign a petition as well? Which channels do you plan on using to distribute the video? Once you have decided upon the purpose of the fundraising video, it gets easier to jot down a script for it.
Do not wing the script or the dialogues
You might think that saying something on the spot will work great but you need to add a little more effort than that. If you are looking to compel people to donate funds to your cause you must sound professional, purposeful, clear, and authentic. You need to decide what needs to be said when. You don’t necessarily need a script for this (if you are worried about it looking too scripted and robotic). Simply jot down key points, create a flow to what will be said when, and you are good to go. Remember, storytelling is key if you want your audience to be compelled to support. Deciding upon a good flow to the video is key to telling an emotive and compelling story.
Keep your target audience in mind
Creating a fundraising video just for the sake of it is going to render no good results. You cannot expect to just prepare a video and let it do its magic. Other than determining the purpose of the fundraising video, you also need to keep your target audience in mind. If you are looking at getting businesses to donate to your cause, you might want to shift gears and avoid putting overly emotional scenes. Let businesses know exactly what your cause is and why it should matter to them. If you are looking to compel the common man, you can take a more emotive route. Also, identify the best channels to reach your target audience and focus your efforts there.
Evaluate and gather all the resources you’ll need
Before anything else, you need a good camera, to begin with. It doesn’t have to be the most expensive one in the market; go for the one that offers good quality. Avoid using a smartphone as it doesn’t offer as much flexibility or quality as a professional camera can. Next, make use of some additional lights so that your video doesn’t look dull. You’ll also need to create a small budget and get editing software that can help you add finishing touches to the video. Other than that, keep creatives for photos, logos, and other artwork handy, and you’re good to go.