Do keep the length of the video in mind
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If you don’t find a sweet spot for your corporate video, you will lose out on engagement and possible conversions. Creating extremely long videos can be very poor for your brand. Your target audience doesn’t have the time or mind frame to go through a ten-minute-long video talking about your company’s mission or what you’re onto next. Similarly, creating corporate videos that are too short won’t allow you to put forward the important message you want.
Find an appropriate length for your videos and stick to that duration. We highly recommend not creating videos that are longer than two minutes. However, if you are looking at creating product demo videos or explainer videos, you can consider creating videos longer than two minutes. Even then, ensure that you keep them under five minutes.
Don’t create a sales pitch
Corporate videos shouldn’t be overly “salesy”. No one wants to go through a video about your products or services only for you to push them towards making a purchase. You cannot force the hand of your audience, which is why any sales pitch should be incredibly subtle. Rather than talking about discounts, promotions, or how great your product is, speak about the benefits it offers. Showcase your expertise in the market and what makes you different from your competitors. Utilize corporate videos to create branding for your company rather than creating aggressive sales pitches, which will cause you to lose engagement very quickly.
Do prepare a script for your corporate video
It is very tempting to record corporate videos without having a script in hand. One thinks – “It’s not a movie, it’s just a short video, we don’t require a script!”. However, when you don’t have a script for your corporate videos, you also do not have a proper flow and structure. Your video will feel incredibly patchy and out of place. Plus, you might also not be able to put across the message that you need to. Preparing a script for your video helps you create a mindful flow of the content and carefully package your message using the right words and manner. When you say the right things in the right way at the right time, you have better chances of engaging your target audience well.
Don’t put in way too much information in one single video
It is very common for companies to do a lot with very little. They think it is crucial to address numerous points in a short video so that they do not have to create multiple videos. Plus, the idea that letting the audience know about more in a single video is productive, time-efficient, and cost-effective. However, one couldn’t be more wrong. Adding way too much information in one video can be very overwhelming for the audience to watch and remember. Stick to the essential parts and only include content that adds value to the video.
The idea is to enable the viewer to take away one single consolidated message rather than be confused at the end of the video. If you have too much information that necessarily needs to be put across, smartly break the content into two or more parts and create standalone videos that make sense as a single entity. Then, at the end of one video, redirect the audience to the next one. You might want to consider hiring someone professional to help you out with the breakdown of the information. This way, you can talk about as much information as you want, and also create continued engagement with your brand.
Do add a Call To Action at the end
Another important thing you must make sure of before creating a video or its script is identifying the goal that you are trying to accomplish. Do you need more followers on social media? Are you looking to increase engagement by getting people to share your video? Do you want to boost sales and thus need more people to get redirected to your website? Once you have decided upon the goal of the video, use the right phrase, and convert it into a Call To Action. It can be anything from “Hit Like and Share the video amongst your BFFs” or “Click here to Buy It Now!”.
You must provide your viewer with a clear action to be taken after they’ve watched the video. Since they’ve already gone through the entirety of it, there’s a high chance they’d want to continue and move forward in the buyers’ journey. If nothing else comes to your mind, simply provide your business contact details and encourage the audience to get in touch with you for further details.
